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Sam Fender gives twenty-five thousand pounds Mercury Prize to small music venues

The artist accepting Mercury Prize in Newcastle
Sam Fender won the Mercury Prize last month in Newcastle

The artist has donated the full amount of his £25,000 honor prize money to the Music Venues Trust, which works to save the Britain's independent live music spots.

The star was presented with the prize on October 16 as his new release the album was named the outstanding release of the past year.

He has opted to donate the funds to the MVT, in acknowledgment of the vital role grassroots venues fulfilled in his initial steps.

"I couldn't be pursuing what I am doing today if it hadn't been for all the performances I did around the North East, and beyond, when I was beginning," stated the artist. "These locations are renowned, but they are facing challenges."

From early 2023 onward, over 150 of these venues have shut down – approximately 16 percent of the total UK scene.

In the last year, major artists including Pulp, Coldplay, Katy Perry and Ed Sheeran have all supported the trust in its efforts to support the industry, by adding a small levy to their ticket costs, which goes to help local stages.

Sam Fender also joined in, collecting in excess of £100,000 on his live tour to help numerous grassroots venues across the UK.

The money assisted venues that were facing possible closure due to issues stemming from floods, fire incidents and family tragedies, as well as licensing issues, legal disputes and neighbor objections.

Some locations were granted monetary aid in upgrading amenities and sound and lighting systems that directly benefitted artists and fans.

"The idea that money from performances in big venues supports the local stages, where it kicks off for musicians like me, is just common sense," the star has commented.

Pulp members on stage
The group are one example who donated their Mercury Prize winnings to good causes

He is among several artists to contribute his honor prize money to worthy causes.

In the band earned the prize in 1996 for their album Different Class, lead singer Jarvis Cocker stated that the act would give their prize money to the non-profit War Child.

In 2002, artist she divided her bounty among multiple charities, like the children's charity and a Sickle Cell charity.

"Additionally, I donated a thousand pounds to my local community centre, to their gymnastics class, because I practiced gymnastics when I was younger and they lacked updated gear," she explained to the media.

Two years ago, Ezra Collective gave their prize money to the community center that supported their group, alongside other grassroots music organisations.

And winners that year M People donated their prize to a charity for MS after a friend was diagnosed the disease.

"The victory was ample," stated singer Small. "The money was the extra but we didn't require the cherry, because we had the honor. So our success touched somebody else's life."

In the past week, the trust announced it had protected several grassroots venues in that region, by placing them under community ownership.

The Joiners in that area and the second in Bristol were bought under the community ownership program, which is supported by the arts council and music fans who buy "stakes" in the properties.

The writer

Nicole Page

A seasoned international business consultant with over 15 years of experience in global market expansion and cross-cultural strategy.

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