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Wolff Preparing to Sell Stake Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic success in F1

Toto Wolff is engaged in final negotiations to sell part of his ownership stake in the Mercedes F1 outfit.

This transaction estimates Mercedes at £4.6bn – a record for an F1 team – following the McLaren team were valued at £3.5 billion in a change of ownership structure last September.

Wolff, who holds a 33% stake of the Mercedes F1 operation, plans to divest a shareholding in the region of five percent.

Wolff, aged 53 would stay on as team boss and CEO if the sale goes through.

Ownership Breakdown

The other shareholders in the team are Mercedes and industrial group Ineos Group, who both hold a third of the company.

A Mercedes spokesperson said: "We are providing no official statement on the matter. The governance of the team stays unchanged, and all three partners are fully committed to continued achievements of Mercedes-Benz in Formula One."

Financial Increase

The deal would represent a substantial rise in worth of Mercedes F1 since Ineos Group bought its share for £208 million in 2022.

This surge reflects the growth in valuations of Formula 1 outfits in the past few years due to the growing popularity of Formula 1 globally.

This was also seen in the success of the Formula 1 film featuring Hollywood star Brad Pitt, which debuted last summer and earned over $630m (£458 million) at cinemas worldwide.

The film represents the actor's top-grossing film and the most successful sports film ever released.

Present Performance

Mercedes are runner-up in the constructors' championship, behind McLaren Racing, with three Grands Prix remaining this season.

Their lead driver George Russell has won two of the 21 races so far and is fourth in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a unprecedented eight consecutive team titles and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

The writer

Nicole Page

A seasoned international business consultant with over 15 years of experience in global market expansion and cross-cultural strategy.

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